The Opportunity Analysis Canvas by James Green

Author:James Green
Language: eng
Format: mobi
Publisher: Venture Artisans, LLC
Published: 2015-01-28T14:00:00+00:00

Entrepreneur Spotlight on Jeff Raider,

‎Co-Founder and Co-CEO of Harry’s

When exploring high-demand opportunities, the shaving razor and blade is among the most popular product categories worldwide. The knowledge needed to design and engineer a new, competitive product in this very established market is a challenge, as is the know-how to brand, market, and distribute the product successfully.

Jeff Raider shares that the idea for Harry’s started when a friend complained of poor customer service and a high bill when buying razor blades and shaving cream at a drugstore. That friend, Andy Katz-Mayfield, became his co-founder and co-CEO at their shaving company, Harry’s, which they launched in February 2013.

They have focused on designing ergonomic, aesthetically pleasing, and durable razor handles and blades. They also developed a moisturizer-laden shaving cream.

When asked about the competition, Jeff responds, “It’s a big market, it’s dominated by a couple of companies, they make huge products and they charge lots and lots of money for products that are difficult to make.” Jeff believes that Harry’s can make and sell better products for less money than the competition.[10]

Their strategy includes direct selling to customers via their online store. “We felt like we had to take a new approach in established markets to build our differentiated brands,” says Jeff. “Big name brands at times don’t communicate directly with customers, and we’ve found customers like brands that care about them and exist to try to deliver a great experience.”10

Ideas in Action: Industry Condition

• What knowledge do you possess that can contribute to serving a market need?

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